About Us

Who We Are

Crafty Studio is a culturally-inspired fashion accessories brand. We specialize in customized and ready-made hand-painted and embroidered tote bags that celebrate the rich heritage of Balochi craftsmanship while offering modern, customizable designs. Our mission goes beyond fashion - we empower local women artisans, providing them with flexible work opportunities and a platform to showcase their artistry. With creativity, community engagement, cultural pride and sustainability at our core, Crafty Studio blends tradition with contemporary style for those who value authenticity, minimalism and meaningful design.

Our Founder

Behind Crafty Studio is the heart and vision of Simra Balouch — an artist, dreamer, and believer in the power of community. What began as a small idea among friends became her personal mission when she poured her savings, creativity, and love for calligraphy and painting into a single hand-painted tote bag. That first creation sparked a journey blending art with cultural heritage, and soon, she was working with skilled women artisans to bring unique designs to life. For Simra, Crafty Studio is more than a brand — it’s a way to celebrate Balochi craftsmanship, empower women with flexible opportunities, and share meaningful, beautiful pieces with the world.

Our Story

Crafty Studio began with a simple yet powerful idea - to create beautiful, functional tote bags that carry more than just your essentials; they carry culture, artistry, and purpose. Our very first product, a hand-painted tote, was born from a love for creativity and the rich heritage of Balochi embroidery. What started at a small home workspace quickly grew into a collaborative effort with talented women artisans, each adding their own skill and soul to every piece.

From one on one customers to fulfilling bulk orders for organizations, our journey has been fueled by resilience, community support, and a belief that fashion can be meaningful. Today, Crafty Studio continues to weave tradition into contemporary designs, giving every customer a piece of art they can wear and a story they can share.